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Making The Leap From Journalism to PR: Monira Matin

Making The Leap From Journalism to PR: Monira Matin

September will mark two years since I made the switch to PR, or as journalists put it – joined the ‘dark side’. Despite being a path well-travelled by many journos before me, I underestimated how tough yet worthwhile and thrilling the transition to PR would be....
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How to Get Promoted in PR

How to Get Promoted in PR

Sarah Kent, managing director of Whistle PR, believes the industry offers significant opportunities to fast-track your career, as there is less reliance on getting ‘miles on the clock’. “Some of the best people I’ve worked with have gone from account executive to...