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5 ways the pandemic has changed the PR industry

by Laura Stainton | Jun 9, 2021 | PR Techniques

It’s been 15 months since the pandemic turned our world upside down and despite there now being light at the end of a very long tunnel, the media landscape and communications industry has changed, and the new trends have evolved that are likely to stay for...

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The Face Behind The Brand: Five Tips for Giving Great Press Interviews

by Becky Cleary | May 4, 2021 | Opinion, PR Techniques

While the coronavirus pandemic has completely changed the way we live, an unintended plus has been the democratisation of press interviews – presenting a unique opportunity for businesses to step up their profile-raising PR activity like never before.

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Keeping contact, at a distance: the new relationship between PRs and journalists

by Laura Stainton | Sep 21, 2020 | PR Techniques

One of the most important aspects of any PR professional’s role is establishing key relationships with the media.

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The Power of Good Coronavirus Comms

by Becky Cleary | Apr 21, 2020 | PR Techniques

In the current climate of fear and uncertainty, having a communications strategy centred on emotion, compassion and facts can have a profoundly positive impact.

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How to create a communications strategy in seven easy steps

by Becky Cleary | Mar 23, 2020 | PR Techniques

A communications strategy lays the foundations for success and develops the strategic framework needed to ensure all communications activity is aligned with your business objectives.

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A peek into the world of PR

by Becky Cleary | Mar 6, 2020 | PR Techniques

During my two-week work placement at Whistle PR I have been astounded by the power that public relations can have on a business in helping to shape its image and drive awareness.