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The PR Stunt: The Secret to Success

The PR Stunt: The Secret to Success

We’ve all been there; mid-brainstorm and someone suggests floating a giant object down the Thames or lighting up a national icon in a bid to take a brand’s profile into a new stratosphere. But, amongst an increasingly crowded media space, what is the secret to...
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How to Get Promoted in PR

How to Get Promoted in PR

Sarah Kent, managing director of Whistle PR, believes the industry offers significant opportunities to fast-track your career, as there is less reliance on getting ‘miles on the clock’. “Some of the best people I’ve worked with have gone from account executive to...
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Six killer comms questions you should be asking your board

Six killer comms questions you should be asking your board

Whether you’re working in-house or agency-side, getting board-level engagement in the development of your communications strategy is vital to its success. Senior level buy-in can often mean easier delivery, bigger budgets and internal recognition for the role that...