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Work Experience: Nina Piotrowska

by admin | Jul 24, 2019 | Opinion

Work experience is a valuable asset of anyone who desires to work. Universities and employers are now seeking for work experience as necessity on your CV or personal statement as it now increases your employability. Building you up for the world of work and permitting...

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The PR Stunt: The Secret to Success

by admin | Jul 24, 2019 | PR Techniques

We’ve all been there; mid-brainstorm and someone suggests floating a giant object down the Thames or lighting up a national icon in a bid to take a brand’s profile into a new stratosphere. But, amongst an increasingly crowded media space, what is the secret to...

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Making The Leap From Journalism to PR: Monira Matin

by admin | May 27, 2019 | Opinion

September will mark two years since I made the switch to PR, or as journalists put it – joined the ‘dark side’. Despite being a path well-travelled by many journos before me, I underestimated how tough yet worthwhile and thrilling the transition to PR would be....

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How to Get Promoted in PR

by admin | May 21, 2019 | Opinion

Sarah Kent, managing director of Whistle PR, believes the industry offers significant opportunities to fast-track your career, as there is less reliance on getting ‘miles on the clock’. “Some of the best people I’ve worked with have gone from account executive to...

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Six killer comms questions you should be asking your board

by admin | May 20, 2019 | Opinion

Whether you’re working in-house or agency-side, getting board-level engagement in the development of your communications strategy is vital to its success. Senior level buy-in can often mean easier delivery, bigger budgets and internal recognition for the role that...