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Your 7-Step Blueprint for a Strong Reputation
In today’s competitive and fast-evolving world, your reputation remains your most valuable asset. A strong reputation builds trust, attracts customers, creates loyalty and sets your brand apart from the competition.
How the algorithm chooses you… Building genuine connections over numbers
Today, feed-based algorithms dominate how audiences find content, fundamentally reshaping the connection between brands/creators and their followers. Instead of audiences actively choosing who to engage with, algorithms now make those decisions for them.
Smart Works… Empowering women back into the workplace
In late November, I had the privilege of observing a styling session hosted by Smart Works Birmingham, an organisation dedicated to helping women break down the barriers that prevent them from securing employment in today’s competitive job market.
Big reputation: The Power of Taylor Swift
2024 has undoubtedly been Taylor Swift’s year with her record-breaking Eras Tour dominating the summer. Last year, Forbes ranked her as the fifth most powerful woman in the world, and it’s undeniable that Swift is a master at harnessing her reputation.
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