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For the millions of organisations affected by the COVID-19 outbreak, the recovery phase will not only take focus, drive and innovation - delivering clear and effective communications to stakeholders will also be critical in helping businesses bounce back.
One of the most important aspects of any PR professional’s role is establishing key relationships with the media.
When it comes to effective communications understanding your audience and how they consume media has never been more important.
Over the last few months the world has drastically changed, with the COVID-19 pandemic disrupting almost every aspect of our lives.
While working at home may be a normal flexible benefit at Whistle PR, the sudden shift towards total compulsory remote working for everyone has certainly required a change in mind set.
In the current climate of fear and uncertainty, having a communications strategy centred on emotion, compassion and facts can have a profoundly positive impact.