Whistle Press Watch: June 2026
Five things brands should know from June’s front pages...
Whistle Press Watch: May’26
Five things brands should know from May’s front pages...
What David Attenborough’s centenary teaches us about brand relevance
When Sir David Attenborough celebrated his 100th birthday, brands and organisations faced a familiar communications dilemma - should they join the conversation or stay silent?
Sustainability fatigue is real – here’s how to break through
When people hear “sustainability,” many now wince and brace themselves for the same old spiel. The solution? Rather than shouting louder and adding more buzzwords, it’s about telling clearer stories that are backed by evidence and written in simple everyday...
Why effective crisis planning starts with the right conversations
When people think about crisis planning, they tend to focus on the end result – but in our experience, the quality of any crisis plan is almost entirely determined before you get anywhere near writing it.
The Marathon Runner and The Moon
Amid April’s relentless cycle of conflict, political tension and economic anxiety, two stories cut across almost every British newspaper: the Artemis Moon imagery and Sabastian Sawe’s marathon achievement. So, what makes a story genuinely universal?
Whistle Press Watch: April’26
Five things brands should know from April’s front pages...
AI-generated content is everywhere… so how do you stand out?
With AI-generated content popping up in our lives constantly, it’s becoming increasingly difficult for brands to differentiate. As a result, they are having to come up with progressively more creative ways to cut through the noise...