We’re always learning and developing new insights around the PR & Communications industry. Browse our latest articles for more information on trends, research and what’s happening inside Whistle PR.

The Power of the Story

The Power of the Story

If there’s one thing the globally-anticipated season finale of Game of Thrones has taught us, surely it’s the unrelenting importance of the story?

Why health and wellbeing is at the heart of our organisational culture

Why health and wellbeing is at the heart of our organisational culture

Sometimes life happens – and there’s nothing you can do about it. A seismic event takes you by surprise, bringing your world to a momentary halt. It could be an illness, an accident, a bereavement or something else entirely. But it changes the course of your life,...

In PR, a picture tells a thousand words

In PR, a picture tells a thousand words

They say a picture tells a thousand words – and never has this been truer than in the world of consumer PR. Whether in print or online, imagery is a crucial component in the art of compelling storytelling and securing quality editorial coverage.

Work Experience: Nina Piotrowska

Work Experience: Nina Piotrowska

Work experience is a valuable asset of anyone who desires to work. Universities and employers are now seeking for work experience as necessity on your CV or personal statement as it now increases your employability. Building you up for the world of work and permitting...

The PR Stunt: The Secret to Success

The PR Stunt: The Secret to Success

We’ve all been there; mid-brainstorm and someone suggests floating a giant object down the Thames or lighting up a national icon in a bid to take a brand’s profile into a new stratosphere. But, amongst an increasingly crowded media space, what is the secret to...

Making The Leap From Journalism to PR: Monira Matin

Making The Leap From Journalism to PR: Monira Matin

September will mark two years since I made the switch to PR, or as journalists put it - joined the ‘dark side’. Despite being a path well-travelled by many journos before me, I underestimated how tough yet worthwhile and thrilling the transition to PR would be. Coming...