The Marathon Runner and The Moon
Amid April’s relentless cycle of conflict, political tension and economic anxiety, two stories cut across almost every British newspaper: the Artemis Moon imagery and Sabastian Sawe’s marathon achievement. So, what makes a story genuinely universal?
Whistle Press Watch: April’26
Five things brands should know from April’s front pages...
AI-generated content is everywhere… so how do you stand out?
With AI-generated content popping up in our lives constantly, it’s becoming increasingly difficult for brands to differentiate. As a result, they are having to come up with progressively more creative ways to cut through the noise...
Who do you trust? What reporting of the Southport Inquiry tells us about media truth
The front pages tell very different versions of the Southport Inquiry. We look at what the report actually said, and how media framing can shape what we think is true.
Whistle Press Watch: March’26
Five things brands should know from March’s front pages...
Silence isn’t neutral: Why saying nothing can harm your reputation
When something goes wrong, the instinct for many leaders is to pause, gather the facts, consult legal and wait until there’s something definitive to say. That instinct is understandable, but in today’s environment, it can be risky.
Is an April Fools’ Day gag worth the reputational risk?
Each day, brands work hard to earn trust. That’s why it’s strange that, on one day out of 365, some are tempted to gamble it.
Everyone’s playing the reputation game
From royals to restaurateurs, athletes to politicians, the latest headlines show that everyone is playing the reputation game.