We’re always learning and developing new insights around the PR & Communications industry. Browse our latest articles for more information on trends, research and what’s happening inside Whistle PR.
It’s been 18 months and one global pandemic, since I last walked into Whistle PR. So, it would be untrue to say I wasn’t nervous. However, I was swiftly reminded that I had no reason to be.
Communications remains a powerful tool for the property sector. But how can brands best keep abreast of a rapidly changing media environment, the explosion of digital communications and shifting consumer expectations?
Everyone knows that time flies when you’re having fun, but I never imagined it would go so quickly when I came to do two weeks work experience at Whistle PR.
When it comes to the media landscape, home interest is undeniably a crowded space. Thousands of PRs vie for the attention of a select pool of journalists to secure media coverage for brands on a daily, weekly and monthly basis.
It’s been 15 months since the pandemic turned our world upside down and despite there now being light at the end of a very long tunnel, the media landscape and communications industry has changed, and the new trends have evolved that are likely to stay for good.
While the coronavirus pandemic has completely changed the way we live, an unintended plus has been the democratisation of press interviews – presenting a unique opportunity for businesses to step up their profile-raising PR activity like never before.