We’re always learning and developing new insights around the PR & Communications industry. Browse our latest articles for more information on trends, research and what’s happening inside Whistle PR.
When it comes to the media landscape, home interest is undeniably a crowded space. Thousands of PRs vie for the attention of a select pool of journalists to secure media coverage for brands on a daily, weekly and monthly basis.
It’s been 15 months since the pandemic turned our world upside down and despite there now being light at the end of a very long tunnel, the media landscape and communications industry has changed, and the new trends have evolved that are likely to stay for good.
While the coronavirus pandemic has completely changed the way we live, an unintended plus has been the democratisation of press interviews – presenting a unique opportunity for businesses to step up their profile-raising PR activity like never before.
Think back to April 2020. Zoom quizzes and banana bread were all over your feeds. Everyone seemed to be embracing the lockdown lifestyle. Little did we know it would last over a year, completely changing the way we live.
For the millions of organisations affected by the COVID-19 outbreak, the recovery phase will not only take focus, drive and innovation - delivering clear and effective communications to stakeholders will also be critical in helping businesses bounce back.
One of the most important aspects of any PR professional’s role is establishing key relationships with the media.