Who do you trust? What reporting of the Southport Inquiry tells us about media truth
The front pages tell very different versions of the Southport Inquiry. We look at what the report actually said, and how media framing can shape what we think is true.
Whistle Press Watch: March’26
Five things brands should know from March’s front pages...
Silence isn’t neutral: Why saying nothing can harm your reputation
When something goes wrong, the instinct for many leaders is to pause, gather the facts, consult legal and wait until there’s something definitive to say. That instinct is understandable, but in today’s environment, it can be risky.
Is an April Fools’ Day gag worth the reputational risk?
Each day, brands work hard to earn trust. That’s why it’s strange that, on one day out of 365, some are tempted to gamble it.
Everyone’s playing the reputation game
From royals to restaurateurs, athletes to politicians, the latest headlines show that everyone is playing the reputation game.
Whistle Press Watch: February’26
Five things brands should know from February’s front pages...
Your 7-Step Blueprint for a Strong Reputation
In today's competitive and fast-evolving world, your reputation remains your most valuable asset. A strong reputation builds trust, attracts customers, creates loyalty and sets your brand apart from the competition.
Launching ‘Whistle 4 Help’ to champion Midlands charities
We're pleased to announce we have launched a new community and charity initiative, ‘Whistle 4 Help’, designed to support local causes through volunteering and pro bono PR support.