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Santa’s Sustainable Gift Guide

by Laura Stainton | Dec 18, 2023 | Uncategorized

As Head of Christmas Operations up here in the North Pole, I think it’s important to thank my elves, reindeer and suppliers for all their hard work year-round, but especially after our busy Christmas preparations.

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Taking a Stand: Brands Redefining Black Friday

by Laura Stainton | Nov 23, 2023 | Uncategorized

Over the years Black Friday has solidified itself on the calendar of every marketer in the country. The day of crazy sales is always a hub of some amazing campaigns that get really creative to set themselves apart from the competition.

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They say a picture paints a thousand words, but does that count for emojis too?

by Laura Stainton | Jul 13, 2023 | Uncategorized

Emojis have been a firm feature in our day-to-day communications since they really took off in the 2010s. Evolving from using punctuation to show a smiley face, to the full keyboard we have today, emojis are here to stay.

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Creating Standout for Home Interest Brands

by Laura Stainton | Jun 25, 2021 | Uncategorized

When it comes to the media landscape, home interest is undeniably a crowded space. Thousands of PRs vie for the attention of a select pool of journalists to secure media coverage for brands on a daily, weekly and monthly basis.

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5 ways the pandemic has changed the PR industry

by Laura Stainton | Jun 9, 2021 | PR Techniques

It’s been 15 months since the pandemic turned our world upside down and despite there now being light at the end of a very long tunnel, the media landscape and communications industry has changed, and the new trends have evolved that are likely to stay for...