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The Face Behind The Brand: Five Tips for Giving Great Press Interviews

by Becky Cleary | May 4, 2021 | Opinion, PR Techniques

While the coronavirus pandemic has completely changed the way we live, an unintended plus has been the democratisation of press interviews – presenting a unique opportunity for businesses to step up their profile-raising PR activity like never before.

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The world of social media in a pandemic

by Laura Stainton | Jun 26, 2020 | Opinion

Over the last few months the world has drastically changed, with the COVID-19 pandemic disrupting almost every aspect of our lives.

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Five key trends affecting the PR industry in 2020

by Laura Stainton | Jan 10, 2020 | Opinion

Like many industries, the communications industry is disrupted. Never before has there been a greater need for PR professionals to ‘stay ahead of the game’, deliver high-impact results, generate new and creative ideas – but all the while staying perfectly poised to...

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Christmas Ads: The Good and the Bad

by Laura Stainton | Dec 6, 2019 | Opinion

‘Tis the season of great advertising. But, as always, the big question is – which is the best Christmas advert of 2019?

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The Power of the Story

by Laura Stainton | Sep 16, 2019 | Opinion

If there’s one thing the globally-anticipated season finale of Game of Thrones has taught us, surely it’s the unrelenting importance of the story?

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Work Experience: Nina Piotrowska

by admin | Jul 24, 2019 | Opinion

Work experience is a valuable asset of anyone who desires to work. Universities and employers are now seeking for work experience as necessity on your CV or personal statement as it now increases your employability. Building you up for the world of work and permitting...