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Is an April Fools’ Day gag worth the reputational risk?
Each day, brands work hard to earn trust. That’s why it’s strange that, on one day out of 365, some are tempted to gamble it. Is the rise of shock value hurting brands online?
In today’s digital world, social media platforms have evolved far beyond their original intent of connection and conversation. The Face Behind The Brand: Five Tips for Giving Great Press Interviews
While the coronavirus pandemic has completely changed the way we live, an unintended plus has been the democratisation of press interviews – presenting a unique opportunity for businesses to step up their profile-raising PR activity like never before. The world of social media in a pandemic
Over the last few months the world has drastically changed, with the COVID-19 pandemic disrupting almost every aspect of our lives.
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