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Thinking Ahead On Thought Leadership

by Becky Cleary | Jan 30, 2020 | PR Techniques

Although it requires some serious thought and diligent delivery, developing an effective thought leadership strategy is actually simpler than you think.

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The Power of the Story

by Laura Stainton | Sep 16, 2019 | Opinion

If there’s one thing the globally-anticipated season finale of Game of Thrones has taught us, surely it’s the unrelenting importance of the story?

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The PR Stunt: The Secret to Success

by admin | Jul 24, 2019 | PR Techniques

We’ve all been there; mid-brainstorm and someone suggests floating a giant object down the Thames or lighting up a national icon in a bid to take a brand’s profile into a new stratosphere. But, amongst an increasingly crowded media space, what is the secret to...

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Making The Leap From Journalism to PR: Monira Matin

by admin | May 27, 2019 | Opinion

September will mark two years since I made the switch to PR, or as journalists put it – joined the ‘dark side’. Despite being a path well-travelled by many journos before me, I underestimated how tough yet worthwhile and thrilling the transition to PR would be....