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Marketing Sinners of 2023

Marketing Sinners of 2023

Halloween is here and as the ghosts and ghouls come out to play, it’s time to revisit this year’s spookiest marketing blunders. In 2023, we witnessed some truly horrifying campaigns that sent shivers down the spines of both consumers and marketers alike....
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The key benefits of using TikTok for business

The key benefits of using TikTok for business

TikTok is a short-form video platform which launched in 2016. Two years later the platform took the world by storm after merging with Musical.ly, another video-sharing platform. TikTok now has 1.7 billion active users, and the platform expects to reach 2 billion by...