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A peek into the world of PR

by Becky Cleary | Mar 6, 2020 | PR Techniques

During my two-week work placement at Whistle PR I have been astounded by the power that public relations can have on a business in helping to shape its image and drive awareness.

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Thinking Ahead On Thought Leadership

by Becky Cleary | Jan 30, 2020 | PR Techniques

Although it requires some serious thought and diligent delivery, developing an effective thought leadership strategy is actually simpler than you think.

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Hacking into the Newsjacking Opportunity

by Laura Stainton | Nov 22, 2019 | PR Techniques

It’s an everyday PR conundrum. You get into work with a busy day of activity planned only to pick up your morning paper while drinking your first of many cuppas to find an oh-so relevant comment opportunity for your client, one which simply can’t be missed.

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The PR Stunt: The Secret to Success

by admin | Jul 24, 2019 | PR Techniques

We’ve all been there; mid-brainstorm and someone suggests floating a giant object down the Thames or lighting up a national icon in a bid to take a brand’s profile into a new stratosphere. But, amongst an increasingly crowded media space, what is the secret to...