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Creating Standout for Home Interest Brands

by Laura Stainton | Jun 25, 2021 | Uncategorized

When it comes to the media landscape, home interest is undeniably a crowded space. Thousands of PRs vie for the attention of a select pool of journalists to secure media coverage for brands on a daily, weekly and monthly basis.

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5 ways the pandemic has changed the PR industry

by Laura Stainton | Jun 9, 2021 | PR Techniques

It’s been 15 months since the pandemic turned our world upside down and despite there now being light at the end of a very long tunnel, the media landscape and communications industry has changed, and the new trends have evolved that are likely to stay for...

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9 Ways The Pandemic Has Changed Social Media

by Laura Stainton | Apr 9, 2021 | Uncategorized

Think back to April 2020. Zoom quizzes and banana bread were all over your feeds. Everyone seemed to be embracing the lockdown lifestyle. Little did we know it would last over a year, completely changing the way we live.

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Is Your Business Ready to Bounce Back?

by Laura Stainton | Sep 28, 2020 | Uncategorized

For the millions of organisations affected by the COVID-19 outbreak, the recovery phase will not only take focus, drive and innovation – delivering clear and effective communications to stakeholders will also be critical in helping businesses bounce back.

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Keeping contact, at a distance: the new relationship between PRs and journalists

by Laura Stainton | Sep 21, 2020 | PR Techniques

One of the most important aspects of any PR professional’s role is establishing key relationships with the media.