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Thinking Ahead On Thought Leadership

by Becky Cleary | Jan 30, 2020 | PR Techniques

Although it requires some serious thought and diligent delivery, developing an effective thought leadership strategy is actually simpler than you think.

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The Secret is in the Service – My ‘PRomise’ to Clients

by Laura Stainton | Jan 6, 2020 | PR Techniques

As an agency-based public relations professional, client service is embedded in my being. Without question, securing stellar results for a client is vital.

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Hacking into the Newsjacking Opportunity

by Laura Stainton | Nov 22, 2019 | PR Techniques

It’s an everyday PR conundrum. You get into work with a busy day of activity planned only to pick up your morning paper while drinking your first of many cuppas to find an oh-so relevant comment opportunity for your client, one which simply can’t be missed.

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In PR, a picture tells a thousand words

by Laura Stainton | Aug 20, 2019 | PR Techniques

They say a picture tells a thousand words – and never has this been truer than in the world of consumer PR. Whether in print or online, imagery is a crucial component in the art of compelling storytelling and securing quality editorial coverage.

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The PR Stunt: The Secret to Success

by admin | Jul 24, 2019 | PR Techniques

We’ve all been there; mid-brainstorm and someone suggests floating a giant object down the Thames or lighting up a national icon in a bid to take a brand’s profile into a new stratosphere. But, amongst an increasingly crowded media space, what is the secret to...