by admin | May 27, 2019 | Opinion
September will mark two years since I made the switch to PR, or as journalists put it – joined the ‘dark side’. Despite being a path well-travelled by many journos before me, I underestimated how tough yet worthwhile and thrilling the transition to PR would be....
by admin | May 21, 2019 | Opinion
Sarah Kent, managing director of Whistle PR, believes the industry offers significant opportunities to fast-track your career, as there is less reliance on getting ‘miles on the clock’. “Some of the best people I’ve worked with have gone from account executive to...
by admin | May 20, 2019 | Opinion
Whether you’re working in-house or agency-side, getting board-level engagement in the development of your communications strategy is vital to its success. Senior level buy-in can often mean easier delivery, bigger budgets and internal recognition for the role that...
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