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Is an April Fools’ Day gag worth the reputational risk?

by Adam Palmer | Apr 1, 2026 | Opinion

Each day, brands work hard to earn trust. That’s why it’s strange that, on one day out of 365, some are tempted to gamble it.

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Is the rise of shock value hurting brands online?

by Adam Palmer | Nov 4, 2024 | Opinion

In today’s digital world, social media platforms have evolved far beyond their original intent of connection and conversation.

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The Face Behind The Brand: Five Tips for Giving Great Press Interviews

by Adam Palmer | May 4, 2021 | Opinion, PR Techniques

While the coronavirus pandemic has completely changed the way we live, an unintended plus has been the democratisation of press interviews – presenting a unique opportunity for businesses to step up their profile-raising PR activity like never before.

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The world of social media in a pandemic

by Laura Stainton | Jun 26, 2020 | Opinion

Over the last few months the world has drastically changed, with the COVID-19 pandemic disrupting almost every aspect of our lives.

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The Power of the Story

by Laura Stainton | Sep 16, 2019 | Opinion

If there’s one thing the globally-anticipated season finale of Game of Thrones has taught us, surely it’s the unrelenting importance of the story?

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How to Get Promoted in PR

by admin | May 21, 2019 | Opinion

Sarah Kent, managing director of Whistle PR, believes the industry offers significant opportunities to fast-track your career, as there is less reliance on getting ‘miles on the clock’. “Some of the best people I’ve worked with have gone from account executive to...