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Keeping contact, at a distance: the new relationship between PRs and journalists
One of the most important aspects of any PR professional’s role is establishing key relationships with the media.
Hacking into the Newsjacking Opportunity
It’s an everyday PR conundrum. You get into work with a busy day of activity planned only to pick up your morning paper while drinking your first of many cuppas to find an oh-so relevant comment opportunity for your client, one which simply can’t be missed.
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