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The Face Behind The Brand: Five Tips for Giving Great Press Interviews

by Becky Cleary | May 4, 2021 | Opinion, PR Techniques

While the coronavirus pandemic has completely changed the way we live, an unintended plus has been the democratisation of press interviews – presenting a unique opportunity for businesses to step up their profile-raising PR activity like never before.

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Keeping contact, at a distance: the new relationship between PRs and journalists

by Laura Stainton | Sep 21, 2020 | PR Techniques

One of the most important aspects of any PR professional’s role is establishing key relationships with the media.

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Hacking into the Newsjacking Opportunity

by Laura Stainton | Nov 22, 2019 | PR Techniques

It’s an everyday PR conundrum. You get into work with a busy day of activity planned only to pick up your morning paper while drinking your first of many cuppas to find an oh-so relevant comment opportunity for your client, one which simply can’t be missed.

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In PR, a picture tells a thousand words

by Laura Stainton | Aug 20, 2019 | PR Techniques

They say a picture tells a thousand words – and never has this been truer than in the world of consumer PR. Whether in print or online, imagery is a crucial component in the art of compelling storytelling and securing quality editorial coverage.