4645304645

ESG reporting: communicating with confidence

by Adam Palmer | Apr 5, 2023 | Uncategorized

Emily Brennan, Greenline Marketing Business Partner at leading sustainable compliance expert, Bureau Veritas, believes business leaders need to provide the right support to marketers to ensure they communicate their sustainability credentials clearly and...

2645302645

The Face Behind The Brand: Five Tips for Giving Great Press Interviews

by Adam Palmer | May 4, 2021 | Opinion, PR Techniques

While the coronavirus pandemic has completely changed the way we live, an unintended plus has been the democratisation of press interviews – presenting a unique opportunity for businesses to step up their profile-raising PR activity like never before.

2583302583

Keeping contact, at a distance: the new relationship between PRs and journalists

by Laura Stainton | Sep 21, 2020 | PR Techniques

One of the most important aspects of any PR professional’s role is establishing key relationships with the media.

1945301945

Hacking into the Newsjacking Opportunity

by Laura Stainton | Nov 22, 2019 | PR Techniques

It’s an everyday PR conundrum. You get into work with a busy day of activity planned only to pick up your morning paper while drinking your first of many cuppas to find an oh-so relevant comment opportunity for your client, one which simply can’t be missed.

1688301688

In PR, a picture tells a thousand words

by Laura Stainton | Aug 20, 2019 | PR Techniques

They say a picture tells a thousand words – and never has this been truer than in the world of consumer PR. Whether in print or online, imagery is a crucial component in the art of compelling storytelling and securing quality editorial coverage.