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Hacking into the Newsjacking Opportunity

Hacking into the Newsjacking Opportunity

It’s an everyday PR conundrum. You get into work with a busy day of activity planned only to pick up your morning paper while drinking your first of many cuppas to find an oh-so relevant comment opportunity for your client, one which simply can’t be missed.
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In PR, a picture tells a thousand words

In PR, a picture tells a thousand words

They say a picture tells a thousand words – and never has this been truer than in the world of consumer PR. Whether in print or online, imagery is a crucial component in the art of compelling storytelling and securing quality editorial coverage.