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Thinking Ahead On Thought Leadership

by Becky Cleary | Jan 30, 2020 | PR Techniques

Although it requires some serious thought and diligent delivery, developing an effective thought leadership strategy is actually simpler than you think.

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Five key trends affecting the PR industry in 2020

by Laura Stainton | Jan 10, 2020 | Opinion

Like many industries, the communications industry is disrupted. Never before has there been a greater need for PR professionals to ‘stay ahead of the game’, deliver high-impact results, generate new and creative ideas – but all the while staying perfectly poised to...

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The Secret is in the Service – My ‘PRomise’ to Clients

by Laura Stainton | Jan 6, 2020 | PR Techniques

As an agency-based public relations professional, client service is embedded in my being. Without question, securing stellar results for a client is vital.

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The importance of flexible working in a PR agency

by Laura Stainton | Dec 16, 2019 | Company Culture

Flexible working is a term that keeps grabbing headlines on an almost daily basis and is becoming increasingly prominent in today’s society.

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Hacking into the Newsjacking Opportunity

by Laura Stainton | Nov 22, 2019 | PR Techniques

It’s an everyday PR conundrum. You get into work with a busy day of activity planned only to pick up your morning paper while drinking your first of many cuppas to find an oh-so relevant comment opportunity for your client, one which simply can’t be missed.