News & Insights

Although for some, Diversity, Equity & Inclusion (DE&I) are part of their everyday, for others, unfortunately, it’s not the same. When it comes to DE&I in public relations, it is more important than ever to get it right.

From playful to peculiar, April Fools’ Day delivered again. We’ve handpicked and analysed 12 standout stunts, before crowning one glorious, conversation-starting winner.

We are thrilled to have been appointed to manage communications for The CFO Centre, a global leader in the provision of high calibre fractional CFOs and financial leadership services.

In today's competitive and fast-evolving world, your reputation remains your most valuable asset. A strong reputation builds trust, attracts customers, creates loyalty and sets your brand apart from the competition.

Today, feed-based algorithms dominate how audiences find content, fundamentally reshaping the connection between brands/creators and their followers. Instead of audiences actively choosing who to engage with, algorithms now make those decisions for them.

In late November, I had the privilege of observing a styling session hosted by Smart Works Birmingham, an organisation dedicated to helping women break down the barriers that prevent them from securing employment in today’s competitive job market.

2024 has undoubtedly been Taylor Swift's year with her record-breaking Eras Tour dominating the summer. Last year, Forbes ranked her as the fifth most powerful woman in the world, and it’s undeniable that Swift is a master at harnessing her reputation.

As a business, you live and die by your reputation. Securing contracts, retaining customers and beating out competition all comes down to how your brand is perceived in public.