We are thrilled to have been appointed to manage communications for The CFO Centre, a global leader in the provision of high calibre fractional CFOs and financial leadership services.
The account win followed a four-way competitive pitch, with a brief to build brand profile, drive sales and communicate the benefits of part-time CFOs in the provision of specialist, flexible resource to both SMEs and corporate CFOs.
Whistle will deliver media relations and brand-building campaigns, as well as driving a thought leadership programme tapping into the company’s 350 UK-based CFOs in topics ranging from business scale up and exit strategies to cashflow, funding and profit optimisation.
Vicky Wojciak, Head of Marketing at the CFO Centre, comments: “Whistle blew us away with their fresh ideas, and it was evident how much effort they’d put into the pitch. They understood the brief and understood the nuances of the way we work and the many ways we add value to clients. There was a genuine excitement about working together which has translated into some great work to date and exciting plans ahead.”
Sarah Kent, Whistle’s managing director, said: “The CFO Centre really is a dream account, with a rich mine of content, hundreds of experts in their field, and insights across topics that resonate with every business in the UK. PR and communications is a powerful tool for The CFO Centre, and an exciting opportunity to underpin their wider multi-channel marketing strategy. Whistle will bring extensive B2B expertise and sector-specific experience to deliver results that will help The CFO Centre meet its ambitious five-year plan for growth.”
About us
We are an independent consultancy which helps its clients build better businesses through the power of reputation. Our specialist practice areas cover PR, digital communication, crisis management and ESG and sustainability.
For more information on what services we offer… click here.
