Vet’s Kitchen shaping the nation’s pet health

A brand of advanced nutrition pet food, Vet’s Kitchen is developed with the expertise and know-how of an in-house veterinary practice. Its aim is to improve the health and wellbeing of the nation’s pets through innovative products and services, developed with expert knowledge and insight.

Following a brand refresh, Vet’s Kitchen was keen to amplify its new brand proposition around shaping pet health and educate pet owners about the ingredients in pet food and the impact they have on pet health.

Whistle PR embarked on a high profile sampling event at the UK’s busiest train station, Waterloo, to educate pet owners that the food they feed their pet today will shape its health tomorrow. Event activity included sampling, a doggie flash mob by the Southern Golden Retrievers Display Team and performances from national dancing dog champion, Skiffle.

The event generated brand exposure amongst 300,000 commuters and rich and engaging content for social media.

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