United Carpets and Beds values social media engagement

Leading high street retailer United Carpets and Beds were looking for a fresh approach to their consumer social media. They wanted to boost social media engagement, support brand awareness, reach new audiences and help drive commercial and digital goals.

Whistle PR used its seven-step social media process to carry out a root and branch review of social media activity and performance for United Carpets and Beds before creating a new social strategy.

A programme of monthly social media calendars, paid social media advertising, seasonal sponsored content, competitions and influencer outreach were all part of the activity. Month-on-month improvements against KPIs and significant increases in social engagement and reach were achieved.

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