Targeting home interest titles is key to success

Optiplan Kitchens were looking to increase exposure in key home interest titles in order to communicate the Optiplan Kitchens’ brand name and its range of aspirational kitchens.

Our experienced consumer media team had the right journalist contacts needed to create a pro-active programme of desk-side briefings and media relations, providing press packs comprising all the latest seasonal and design-led content, expert opinion and real-life case studies.

Within just six months, Whistle had generated 75 pieces of consumer coverage including full and multi-page spreads.

Optiplan were featured in half of all issues of House Beautiful and KBB magazines – two key publications for the kitchen buying consumer.

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