Optiplan Kitchens were looking to increase exposure in key home interest titles in order to communicate its range of aspirational kitchens to consumers.
Our experienced consumer team had the media knowledge and contacts required to implement a proactive programme of desk-side briefings and media relations, focusing on seasonal and design-led content, expert opinion and real-life case studies.
Within just six months, Whistle had generated 75 pieces of consumer coverage including full and multi-page spreads. Optiplan were featured in half of all issues of House Beautiful and KBB magazines – two key publications for the client.
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