CALA Homes
Minsterial Visit

The client
CALA Homes is the UK’s most upmarket major home builder operating in the South of England, the Midlands and Scotland. The company focuses on high quality, well-designed homes in prime locations, from starter homes to luxury detached family properties.

What did they want?
CALA looked to us to provide full event management and media relations support to maximise a visit by housing minister Mark Prisk MP to its flagship Eden Park development in Rugby.

How did we do it?
A detailed event management plan in the lead up to the visit and careful management of every aspect of the day itself ensured that the event ran smoothly. Whistle worked closely with the team on site to ensure that this would be more than just a tour round a showhome. A special viewing platform was constructed to provide the minister with panoramic views of the site and a tree planting ceremony was organised to provide us with that all important press shot. Whistle liaised closely with the minister’s office on all arrangements and provided a comprehensive background briefing on Eden Park. From speech writing and media management to guest lists and name badges, Whistle ensured that the event was relaxed, professional and showed our client in the best possible light.

Results
In his speech on the day, the minister hailed Eden Park as a best practice example of new development. His office later wrote to express his thanks for an enjoyable and well organised event. The visit was covered in local print, online and broadcast media.

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