A voice on industry issues for Bureau Veritas
The introduction of the 18th Edition wiring regulations was the biggest shake-up in the electrical industry for decades. As a key sector for our client Bureau Veritas, a global leader in testing, inspection and services, it provided an opportunity to position Bureau Veritas as the number one compliance partner for electrical safety and one step ahead of the regulatory curve.
Whistle worked with the client to develop a series of thought leadership angles targeting media within the Health & Safety, Electrical and Building Control sectors. This was complemented by regular commentary by Bureau Veritas’ experts and a survey amongst electric installers on their views and preparedness for the new legislation.
The campaign generated 70 pieces of coverage in key publications with an opportunity to see of 1.75m.
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