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The Power of Good Coronavirus Comms

by Adam Palmer | Apr 21, 2020 | PR Techniques

In the current climate of fear and uncertainty, having a communications strategy centred on emotion, compassion and facts can have a profoundly positive impact.

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Thinking Ahead On Thought Leadership

by Adam Palmer | Jan 30, 2020 | PR Techniques

Although it requires some serious thought and diligent delivery, developing an effective thought leadership strategy is actually simpler than you think.

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The Secret is in the Service – My ‘PRomise’ to Clients

by Laura Stainton | Jan 6, 2020 | PR Techniques

As an agency-based public relations professional, client service is embedded in my being. Without question, securing stellar results for a client is vital.

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The Power of the Story

by Laura Stainton | Sep 16, 2019 | Opinion

If there’s one thing the globally-anticipated season finale of Game of Thrones has taught us, surely it’s the unrelenting importance of the story?

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In PR, a picture tells a thousand words

by Laura Stainton | Aug 20, 2019 | PR Techniques

They say a picture tells a thousand words – and never has this been truer than in the world of consumer PR. Whether in print or online, imagery is a crucial component in the art of compelling storytelling and securing quality editorial coverage.