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A peek into the world of PR

by Becky Cleary | Mar 6, 2020 | PR Techniques

During my two-week work placement at Whistle PR I have been astounded by the power that public relations can have on a business in helping to shape its image and drive awareness.

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Thinking Ahead On Thought Leadership

by Becky Cleary | Jan 30, 2020 | PR Techniques

Although it requires some serious thought and diligent delivery, developing an effective thought leadership strategy is actually simpler than you think.

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Five key trends affecting the PR industry in 2020

by Laura Stainton | Jan 10, 2020 | Opinion

Like many industries, the communications industry is disrupted. Never before has there been a greater need for PR professionals to ‘stay ahead of the game’, deliver high-impact results, generate new and creative ideas – but all the while staying perfectly poised to...

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The Secret is in the Service – My ‘PRomise’ to Clients

by Laura Stainton | Jan 6, 2020 | PR Techniques

As an agency-based public relations professional, client service is embedded in my being. Without question, securing stellar results for a client is vital.

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Six killer comms questions you should be asking your board

by admin | May 20, 2019 | Opinion

Whether you’re working in-house or agency-side, getting board-level engagement in the development of your communications strategy is vital to its success. Senior level buy-in can often mean easier delivery, bigger budgets and internal recognition for the role that...