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The Power of Good Coronavirus Comms

by Becky Cleary | Apr 21, 2020 | PR Techniques

In the current climate of fear and uncertainty, having a communications strategy centred on emotion, compassion and facts can have a profoundly positive impact.

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Thinking Ahead On Thought Leadership

by Becky Cleary | Jan 30, 2020 | PR Techniques

Although it requires some serious thought and diligent delivery, developing an effective thought leadership strategy is actually simpler than you think.

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Five key trends affecting the PR industry in 2020

by Laura Stainton | Jan 10, 2020 | Opinion

Like many industries, the communications industry is disrupted. Never before has there been a greater need for PR professionals to ‘stay ahead of the game’, deliver high-impact results, generate new and creative ideas – but all the while staying perfectly poised to...

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Hacking into the Newsjacking Opportunity

by Laura Stainton | Nov 22, 2019 | PR Techniques

It’s an everyday PR conundrum. You get into work with a busy day of activity planned only to pick up your morning paper while drinking your first of many cuppas to find an oh-so relevant comment opportunity for your client, one which simply can’t be missed.

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Whistle PR makes senior hire

by admin | Apr 20, 2018 | Whistle PR News

Birmingham communications consultancy Whistle PR has bolstered its team with the appointment of Hayley Longdin as client services director. Hayley joins the Whistle team having spent the last 10 years at global consultancy Grayling, where she was responsible for the...