Spaceslide: Style Crossroads

The Brief:

Spaceslide is the UK market leader in made to measure fitted wardrobes and sliding doors. In order to increase brand awareness, Whistle were asked to come up with a campaign to get people thinking (and talking) about their wardrobes that would result in national coverage and increased web traffic.

The Campaign:

A national survey was launched to find out the fashion habits of men over the age of 35, and to determine the age they reach the ‘style crossroads’ – the age where they no longer know how to dress age-appropriate.

The results were sent to national and regional media, and covered everything from what most concerns men about the way to they dress, to the way their friends and family treat them, to the most embarrassing items in their wardrobe.

Online, Spaceslide partnered with a prolific male fashion blogger to provide advice on how middle-aged men should dress, launched infographics and quizzes on their social media channels, and hosted a competition where users could nominate someone they thought were worthy of a style makeover.

The Results:

National coverage both on and offline, including The Sun, The Telegraph, The Daily Mirror and Mail Online. Widespread reach and engagement on Spaceslide’s social media channels, including over 130 new Facebook likes, and a combined reach of over 20,000. A spike in web traffic was also recorded during the campaign.

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