Natures Purest, a luxury brand of baby clothes, toys and bedding made from organically grown, naturally coloured cotton.
What did they want?
To tap into the growing and increasingly influential community of mummy bloggers, build relationships with key bloggers and showcase Natures Purest’s range of luxury baby products to relevant online audiences.
How did we do it?
We narrowed a list of more than 300 mummy bloggers to a core list of 30 targets based on content, relevance and influence and so began an intensive, six-month burst of blogger outreach activity. Using excellent relationship skills and our eye for an angle, we worked with relevant bloggers to secure reviews and place competitions which not only showcased the award-winning products, but significantly boosted online engagement too. And we didn’t spend a penny in placement fees.
To date we have secured glowing product features on 15 high-ranking blogs (and counting), each with direct links to the Natures Purest site and each followed up with additional conversations on social media. Natures Purest’s social media engagement has increased more than four-fold and it has become a supplier of choice amongst the UK’s Mummy blogger community. Over the same period, website sales rose more than 50% year on year.
For more information about our latest and greatest work call 0121 629 7797 or email us.