Turning up the Heat
Dimplex, market leaders in electric heating products with a vast product range which includes domestic heating, commercial heating, award-winning electric fires and one of the widest ranges of renewables solutions available from a single manufacturer.
What did they want?
Put simply, Dimplex wanted an ongoing B2B PR campaign worthy of their position as market leaders in a variety of sectors – from local authorities to installers, renewables to fires.
How did we do it?
Getting right under the skin of the business, we focus on the issues that matter to Dimplex – and their customers – to position the company as leaders in their field. Combining strong media relationships with expert technical copywriting, our ongoing campaign of intensive, issues-led B2B media relations hits every deadline, every time. It means less product pushing and more thought-leadership. Crucially, it also means a louder voice for Dimplex in the industry debate.
Our approach to target regular full-page comment pieces in key titles ensures both quality and quantity of coverage. Supplemented by ongoing activity including creative campaigns, news releases and product launches, we ensure Dimplex leads the debate and shapes opinions with a regular presence in key titles.
For more information about our latest and greatest work call 0121 629 7797 or email us.