Expert celebrity gardener celebrates Bradstone’s 60th anniversary
When garden landscaping manufacturer, Bradstone, reached its 60th year, it wanted to further align the brand with aspirational garden design and increase engagement with the target audience, in this case homeowners.
Working with Bradstone, a research partner and expert celebrity gardener, Chris Beardshaw, Whistle compiled a detailed history of 60 years of garden design, which provided the foundations for the integrated PR and social media campaign.
An integrated insights-led programme, including consumer research, shareable video content, microsite, full media relations support, broadcast day, blog, e-comms and social media content, amplified the campaign across all available communications channels, exceeding campaign KPIs and increasing web traffic to the Bradstone website.
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